• Download the 2012
    Guide to the Winners





THE 2012 WINNERS

The full 2012 Guide to the Winners and Shortlisted Nominees can be downloaded here.

THE PROSPECT GOLD STANDARD AWARD FOR PROFESSIONAL EXCELLENCE

Sponsored by: Prospect

Prospect

This award recognises achievement by a communications, corporate or public affairs professional connected to the Asia Pacific region. It is open to senior corporate or consultancy communications and public affairs professionals who are seen as leaders among their peer-groups and the broader corporate affairs and communications industry in Asia Pacific.

THE WINNER: Shin Tanaka, President and Senior Partner, Japan, Fleishman-Hillard Inc. Follow this link for more on the award entry and the winner's photograph.

SHORTLIST:
• Evan Lewis,
Formerly Vice President of Communications, Accor Asia Pacific
• Geoff Rodgers
, Founder and Chairman of Rowland

THE GOLD STANDARD AWARD FOR COMMUNICATOR OF THE YEAR

Sponsored by: HP

HP

This category recognises excellence in communications in Asia Pacific. It is open to anyone or any corporate, NGO or governmental group to nominate a corporate leader, public servant, campaigner or political figure who has shown significant achievement through their communications over the previous 18 months.

THE WINNER: Franky Widjaja, Chairman and CEO of Golden Agri-Resources Ltd.
Follow this link for more on the award entry and the winner's photograph.

THE SHORTLIST:
• Piysh Gupta
, CEO, DBS Group
• James L. McGregor
, author, journalist and China expert

THE SPECIAL GOLD STANDARD AWARD FOR PUBLIC AFFAIRS EXCELLENCE

US Ambassador to Japan John V. Roos, the Public Affairs Section of the US Embassy in Tokyo, and the TOMODACHI Initiative.
Follow this link for more on the award and the winner's photograph.

THE GOLD STANDARD AWARD FOR CORPORATE CITIZENSHIP

Sponsored by: AmCham China

AmCham China

This award identifies excellence in the development of a CSR, sustainability or good governance project which enhances corporate reputation. It is open to corporations, NGOs and public bodies who can show commitment to sustainable business practices, governance values or corporate responsibility either through a single campaign, case study or broader corporate commitment to these outcomes.

THE WINNER: Procter & Gamble India – To touch and improve the lives of consumers, now and for generations to come.
Follow this link for more on the award entry and the winner's photograph.

HIGHLY COMMENDED AWARD WINNERS:
• Accor Asia Pacific: The PLANET 21 project. Click here for more.
• Merck (Private) Limited - Pakistan: The Baba Bhit Island Hospital. Click here for more.
• Xylem Inc: The Xylem Watermark project. Click here for more.

SHORTLISED:
• Starbucks China Global Month of Service
(Edelman)
• MasterCard Asia/Pacific, Middle East and Africa: Project Inspire – Five Minutes to Change the World
• Pilipinas Shell Petroleum Corporation: The Goal Zero project

THE YAHOO! GOLD STANDARD ‘INTERNET FOR GOOD’ AWARD

Sponsored by: Yahoo!

Yahoo!

This award is designed to recognise excellence in the use of the internet as an interactive engagement tool by the public, employees, community groups, charities or NGOs in promoting charitable, community or volunteer initiatives. It is open to the nomination of non-corporate bodies in Asia Pacific who can illustrate excellence in the innovative use of the internet for good causes.

THE WINNER: Sonokids AustraliaThe All Abilities ePlayground
Follow this link
for more on the award entry and the winner's photograph.

THE SHORTLIST:
OurSay.org:
Harnessing the power of social media to revitalise critical participation in Australian democracy
The People of Fukushima: Using social media to extend access to the Fukushima conference

THE GOLD STANDARD AWARD FOR COUNTRY OR TRADE PROMOTION

This award recognises effective communications and public affairs activity in the promotion of a country, industry or trade. It focuses on the work of chambers of commerce, embassies, trade and industry groups and government trade promotion and in- vestment agencies. It is open to any domestic, regional or global trade promotion activity connected to the Asia Pacific region.

WINNER: Ogilvy Public Relations Beijing: Panda Awareness Week (PAW).
Follow this link for more on the award entry and the winner's photograph.

SHORTLIST:
• Asia Pacific Council of American Chambers of Commerce (APCAC): The 2012 Doorknock
• Ogilvy Public Relations Taiwan: “Rice Up!” to Turnaround Taiwanese Rice Consumption

THE GOLD STANDARD AWARD FOR CORPORATE FINANCIAL COMMUNICATIONS

Sponsored by: Dow Jones

This award is designed to identify excellence in corporate financial communications, government relations or regulatory affairs. It is open to consultancies, corporations, financial institutions, government agencies or regulatory bodies active in the financial communications arena. Entrants should show “Gold Standard” excellence in areas such as M&A communications, IPO communications or related regulatory or governmental affairs.

THE WINNER: SPRG – Dynam Japan Holdings IPO Listing
Follow this link for more on the award entry and the winner's photograph.

SHORTLIST:
• Carpentaria Exploration Limited: "Striking a Rich Vein of Support"
• Indo-Pacific Edelman: ABM Investama IPO Communication Programme
Sunshine Oilsands IPO Communications by Ketchum Hong Kong

THE GOLD STANDARD AWARD FOR DIPLOMATIC ENGAGEMENT

Sponsored by: News Corporation

News Corporation

This award identifies excellence in diplomatic engagement through the nomination of any ambassador, embassy or diplomatic mission. It recognises achievement in corporate public affairs in areas such as the promotion of trade, economic, political or cultural relations. Nominations can be made by diplomatic missions themselves or by a third party, such as a foreign ministry, a partnering corporation, trade group, chamber of commerce or NGO. Entries must show achievement of a desired strategy or outcome following a process of external engagement by the ambassador, embassy or consulate.

THE WINNER: Ambassador Adelman and the US Embassy in Singapore
Follow this link for more on the award entry and the winner's photograph.

SHORTLIST:
• New Zealand Trade and Enterprise in Indonesia
• US Ambassador to Japan John V. Roos, the Public Affairs Section of the US Embassy in Tokyo, and the TOMODACHI Initiative

THE GOLD STANDARD AWARD FOR ‘IN HOUSE’ TEAM OF THE YEAR

Sponsored by: PR Newswire

This award identifies excellence in an in-house public/corporate affairs or communications team in Asia Pacific or related to the region. It is open to multinational and domestic corporations, government agencies and NGOs.

THE WINNER: ClubsNSW In-house Policy and Government Relations Team
Follow this link for more on the award entry and the winner's photograph.

SHORTLIST:
The Executive Centre: Corporate Communications Team
PricewaterhouseCoopers: Marketing and Communications Team in China and Hong Kong

THE GOLD STANDARD AWARD FOR ISSUES MANAGEMENT AND CRISIS COMMUNICATIONS

Sponsored by: Eon

Eon

This category requires nominations outlining excellence by any corporation, government, NGO or agency in communicating key messages in the management of an “issue” or “crisis”. It is open to entrants from all sectors which can show a “Gold Standard” response to an event which took place in the 18 months prior to the close of nominations.

THE WINNER: McDonald's ChinaResponding to CCTV's Consumer Rights Day Report
Follow this link for more on the award entry and the winner's photograph.

SHORTLIST:
• DBS Bank:
Maintaining confidence following unauthorised ATM withdrawals in Malaysia
• Perfect Relations Pvt. Ltd: Navigating the World's 7th Largest Mobile Operator Through a $35 Billion Crisis

THE GOLD STANDARD AWARD FOR NGO ENGAGEMENT

This award identifies excellence in NGO engagement with external groups. It applies to domestic and international NGOs operating in Asia Pacific or to Asian NGOs operating overseas. Nominations should identify “Gold Standard” achievement by an NGO in its strategic engagement with government, business or civil society. Nominations can be self made or by a third party, such as a fellow NGO/corporation/chamber of commerce or government agency.

WINNER: ECPAT International – STOP Sex Trafficking of Children and Young People campaign in partnership with The Body Shop.
Follow this link for more on the award entry and the winner's photograph.

SHORTLIST:
• Kaya Natin Movement For Ethical Leadership and Good Governance:
Health Leaders 4 Mother’s Project in partnership with MSD
• Tuloy Foundation: Addressing the plight of poor and abandoned children in the Philippines

THE GOLD STANDARD AWARD FOR PUBLIC PRIVATE PARTNERSHIP

Sponsored by: Food Industry Asia

Food Industry Asia

This award recognises excellence in any project involving both the public and private sector in Asia Pacific. It reflects the growing importance of public private partnerships in areas such as health promotion, environmental protection and the delivery of public services. The award will be made to a partnership group in recognition of the public affairs and communications engagement, execution and outcomes connected to their PPP programme.

THE WINNER: MSD Philippines – Babae, Mahalaga Ka! (Woman, You are Important!) – A public private partnership for the prevention of cervical cancer in the Philippines.
Follow this link for more on the award entry and the winner's photograph.

HIGHLY COMMENDED AWARD: Microsoft Corporation (India) Pvt. Ltd – Project Shishka. Click here for more.

SHORTLIST:
Kraft Foods Indonesia and Save The Children: Making Food Go Further – Mitigating Hunger and Ensuring Future Resilience and Stronger Households in Indonesia
Pilipinas Shell Foundation, Inc.: Panahiang Pangkabuhayan sa Pandacan – Uplifting the Lives of the Poor

THE GOLD STANDARD AWARD FOR SOCIAL MEDIA COMMUNICATIONS

This award recognises excellence in the use of social media as a communications tool by business, governments or NGOs. Entrants must show how social media has been used to effectively communicate with target stakeholder groups and has achieved desired outcomes.

THE WINNER: Ogilvy Public Relations Beijing: IBM – "Mr Bao Knows It All".
Follow this link for more on the award entry and the winner's photograph

SHORTLIST:
Adidas China: Adidas calls for one million real fans to go 925
Creative Territory: Using social media to communicate during Cyclone Carlos

THE GOLD STANDARD AWARD FOR STAKEHOLDER ENGAGEMENT

Sponsored by: The Research Pacific Group

This award identifies excellence in a strategy or campaign engaging stakeholders such as government, the media, regulators, employees and the public. It is open to corporations, governments, embassies, NGOs and trade groups represented in Asia Pacific or representing Asian interests outside Asia. Outcome based it will show how a process of planned engagement has achieved a positive outcome with stakeholders.

THE WINNER: Nestlé (China) Ltd – Nestlé’s agricultural assistance programme in Yunnan Province, China
Follow this link for more on the award entry and the winner's photograph

SHORTLIST:
• eBay Australia:
The 3rd annual eBay Online Business Index
• Microsoft: Accelerating Change in Asia Pacific through Microsoft technologies
• Procter & Gamble Asia/MSLGROUP, Singapore: “Thank You Mom” Campaign Activation
• Rowland: Achieving social, environmental and economic progress in an island community: sand mining and its benefits on North Stradbroke Island

THE GOLD STANDARD AWARDS FOR CONSULTANCY OF THE YEAR


CATEGORY A: IN-COUNTRY CONSULTANCY OF THE YEAR

This award identifies full service corporate public relations and communications excellence by a consultancy within a country in Asia Pacific. It is open to country consultancies operating at the in-country level. Entrants must offer either a full service portfolio or a specialism in the areas of corporate communications, corporate public relations or public affairs.

THE WINNER: Fleishman-Hillard Japan
Follow this link for more on the award entry and the winner's photograph.

SHORTLIST:
• EON The Stakeholder Relations Firm (EON Inc.)
• ICON International Communications Singapore
• Waggener Edstrom, Hong Kong

CATEGORY B: SPECIALIST CONSULTANCY OF THE YEAR

This award identifies corporate public relations and communications excellence by a consultancy practice or specialist agency. It is open to public relations and communications consultancies operating in Asia Pacific who deliver service offerings in the areas of corporate communications, corporate public relations and public affairs.

THE WINNER: ICON International Communications
Follow this link for more on the award entry and the winner's photograph.

SHORTLIST:
• Financial PR Pte Ltd
• Strategic Public Relations Group

CATEGORY C: REGIONAL NETWORK OF THE YEAR

This award identifies corporate public relations and communications excellence by a full service consultancy at the regional network level. It is open to public relations and communications consultancies operating in Asia Pacific who deliver service offerings in the areas of corporate communications, corporate public relations and public affairs.

THE WINNER: Fleishman-Hillard International Communications
Follow this link for more on the award entry and the winner's photograph.

SHORTLIST:
• Strategic Public Relations Group
• Waggener Edstrom Worldwide

  • AWARDS TIMELINE 2012:

    • July 1, 2013
      2013 Gold Standard Awards categories and sponsors announced
    • August 1, 2013
      The Gold Standard Awards
      nominations open
    • September 27, 2013
      The Gold Standard Awards
      nominations close (late nominations up to October 5 by prior agreement).
    • November 5, 2013
      The Gold Standard Awards shortlist announced
    • December 5, 2012
      The Gold Standard Awards cocktail reception at the Foreign Correspondents' Club in Hong Kong
  • 2013 Sponsors Include:

    • 21 Century Fox
    • Maybank
    • yahoo
    • Prospect
    • eBay
    • Edelman
    • HP
    • Fia Food Industry Asia
    • eon
    • Fleishman Hillard
    • Vero PR
    • Research Pacific Group
    • PR Newswire
    • AmCham China